About
Los Alamos Mainstreet is the only county-wide, state-accredited Mainstreet program in New Mexico, serving both Los Alamos and neighboring White Rock.
We strive to build a vibrant community through a thriving economy by being a partner and advocate to local businesses in our district, while preserving the town's unique scientific and historic heritage through driving promotions, programming and events.
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How We Serve Downtown
Our 4-Point Approach
The Los Alamos MainStreet program promotes a community-driven process that brings stakeholders from all sectors together, inviting them to be proactive participants in the revitalization process. Collaboration is needed to identify key strategies, known as Transformation Strategies, that provide a clear sense of priorities and direction for revitalization efforts. These strategies align with the four key areas Main Streets have been using as a guiding framework for more than 35 years: Organization, Promotion, Design, and Economic Vitality. Los Alamos MainStreet uses The Main Street Four-Point Approach® as the foundation for developing transformative economic development.
Organization
Promotion
Design
Economic Restructuring
Establishing consensus and cooperation among the various groups that have a stake in the downtown district.
Communicating our downtown’s unique characteristics, traditions, and history to shoppers, potential business and visitors.
Instilling good maintenance practices in the downtown, enhancing the district’s physical appearance.
Building a commercial district that responds to the needs of today’s consumers while preserving historic character.
Our Mission
The Los Alamos MainStreet, a program of Los Alamos Commerce & Development Corporation, is building a vibrant community through a thriving economy. We leverage public and private sector investment to achieve sustainable economic development. We drive economic progress by providing services to businesses using a broad portfolio of programs and initiatives. We balance sound economic considerations with social and environmental concerns as we serve the business community, create and retain jobs, and diversify the economy.
Los Alamos has the only Creative District in the state of New Mexico. The development of the Creative District serves as a catalyst for supporting and developing service, restaurant, retail, and hospitality businesses within the proposed district. Its focus is to improve the community’s capacity for economic benefit from visitation/tourism. Staple events include the Tuesdays at the Square Summer Entertainment Series, as well as regular creative offerings such as cabaret shows and special events like the shadow-cast production of "Rocky Horror Picture Show."
Mainstreet Futures
MainStreet Futures Committee is a forum for coordination of downtown business interests, downtown property owners, and local government. Meetings are the second Monday of each month.
The group’s purpose is to revitalize downtown by finding new uses for underutilized buildings, identifying market opportunities, supporting business success and development, improving public spaces, advising promotional efforts, and serving as a forum for priorities and advocacy.
Committee Members
George Marsden (President), Jacquelyn Connolly (Executive Director, Los Alamos MainStreet and Creative District), Alison Watkins, Alice Holtzclaw, Lauren McDaniel, Sandy Jones, David Izraelevitz, Janice Krish, Shanna Sasser, Jill Lang, David Reagor, Suzie Havemann, Melanee Hand, Eva Jacobson, Juan Rael, Kristen O'Hara, Philip Kunsberg, Nancy Barlit, Patrick Duran, Liz Martineau.
2016 Great American Main Street Awards Winner
Los Alamos MainStreet was recognized in 2016 by the National Main Street Center as a “One to Watch” in the Great American Main Street Awards for its progress in revitalizing downtown. The award highlights communities that successfully use historic preservation and strong local partnerships to make their districts more vibrant places to live, work, and visit. Winners were selected by a national jury based on criteria such as preservation efforts, collaboration, and measurable success in downtown revitalization.
“The 2016 GAMSA winners have succeeded in making their towns an exciting place to live, work, play and visit through implementing our historic preservation-based methodology for downtown revitalization.
In each locality, the local Main Street organization has collaborated with residents, business owners and other local partners to revitalize their district by promoting the assets that makes that community special.”
-Patrice Frey, president and CEO of the National Main Street Center
Meet The Team
Stay Connected
Address
Phone Number
(505) 661-4844
Los Alamos Mainstreet
Mainstreet IG
Science Fest
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