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Los Alamos MainStreet is the only County-wide state-accredited New Mexico MainStreet program, serving businesses and the community in both Los Alamos and neighboring White Rock. Our goal is to create a thriving economy by being a partner and advocate for local businesses in our district; driving promotions, programming and events that bring more locals and visitors to our downtown; and partnering with the Bradbury Science Museum, Los Alamos Creative District, Los Alamos Historical Society, Pajarito Environmental Education Center and other organizations to simultaneously preserve our historic and scientific heritage, and revitalize and diversity our local economy. We host four primary events annually, in partnership with Los Alamos County and sponsors: Los Alamos ScienceFest (July), Los Alamos Fair & Rodeo Parade (August), Los Alamos Halloweekend & Trick-or-Treat on MainStreet (October) and Los Alamos WinterFest & Holiday Lights Parade (December). We want our respective downtowns to be a great place to live, work and play! 

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2016 Great American Main Street Awards Winner

Los Alamos MainStreet was selected as a winner of the 2016 Great American Main Street Awards, chosen by the National Main Street Center, a subsidiary of the National Trust for Historic Preservation. Los Alamos MainStreet was picked as “One to Watch,” for being a neighborhood making progress toward revitalizing its downtown district.


A statement issued by Patrice Frey, president and CEO of the National Main Street Center, reads, “The 2016 GAMSA winners have succeeded in making their towns an exciting place to live, work, play and visit through implementing our historic preservation-based methodology for downtown revitalization. “In each locality, the local Main Street organization has collaborated with residents, business owners and other local partners to revitalize their district by promoting the assets that makes that community special.”

The awards were presented May 23 at the center’s 2016 Main Street Now Conference in Milwaukee. A national jury composed of former award winners, community development professionals and government representatives involved in historic preservation and community revitalization chose winners. Criteria include “strength of the Main Street in creating an exciting place to live, work, play and visit, commitment to historic preservation, implementation of model partnerships and demonstrated success of the center’s approach to revitalizing downtown corridors.

Our Mission

The Los Alamos MainStreet, a program of Los Alamos Commerce & Development Corporation, is building a vibrant community through a thriving economy. We leverage public and private sector investment to achieve sustainable economic development. We drive economic progress by providing services to businesses using a broad portfolio of programs and initiatives. We balance sound economic considerations with social and environmental concerns as we serve the business community, create and retain jobs, and diversify the economy.

MainStreet Futures Charter/Purpose

MainStreet Futures Committee is a forum for coordination of downtown business interests, downtown property owners, and local government. Meetings are the second Monday of each month.

The purpose of this group is to identify and promote new and varied uses for underutilized commercial buildings; identify new market opportunities for the downtown; identify and promote initiatives that enhance the prospects of success for new and existing businesses as well as prospects for development/redevelopment consistent with the approved downtown plan; identify and promote opportunities to physically improve public areas, buildings, and businesses downtown; provide input and advice to promotional activities of the MainStreet program; and, be a sounding board for downtown priorities and advocacy.


MainStreet Futures Committee

David Jolly (President), Lauren McDaniel (MainStreet Director), Anne Laurent, David Izraelevitz, Denise Derkacs, David Reagor, Kelly Stewart, Liz Martineau, Ken Nebel, Nancy Bartlit, Pam Miller, Patrick Sullivan, Philip Kunsburg, Ron Wilkins, Ryn Herrmann, Shannon CdeBaca, Philip Kunsberg, and Vangie Trujillo.

Los Alamos MainStreet Staff




Los Alamos MainStreet Director 

Lauren McDaniel first joined LACDC in 2016 as director of projectY cowork Los Alamos, whose mission it is to strengthen the local economy by providing convenient and affordable work

spaces for entrepreneurs, remote workers, freelancers and others. 

In her current role, Lauren hopes to continue hosting dynamic community events and supporting and growing the local businesses that foster community identity, jobs and so much heart in our special town.

An alumna of the Leadership Los Alamos Class of 2018, Lauren also serves on the County-appointed Tourism Implementation Task Force. She lives in Los Alamos with her husband, a local entrepreneur and scientist, and her two young children.



Los Alamos Creative District Curator & Events Manager 

Jeremy Smith has lived in Los Alamos for eight years with his wife and two sons. Prior to joining the Los Alamos Creative District, he has worked at The Family

YMCA as the Sports and Adventure director, had a role with the County’s Community Services Department and also served non-profit organizations in Taos, NM. Much of his previous work has included planning and running large special events, budgeting, fundraising, marketing and involvement in Los Alamos arts and culture, including serving as past chair of the Art in Public Places Board. He is also a 2016 graduate of Leadership Los Alamos.

With his creative and outgoing personality, Jeremy has developed many collaborative relationships with organizations and community members in Los Alamos. He is excited to be part of an organization that helps brings more awareness and support for the art, culture, and entertainment scene in the community.