Our Mission
The Los Alamos MainStreet and Creative District, a program of Los Alamos Commerce & Development Corporation, is building a vibrant community through a thriving economy. We leverage public and private sector investment to achieve sustainable economic development. We drive economic progress by providing services to businesses using a broad portfolio of programs and initiatives. We balance sound economic considerations with social and environmental concerns as we serve the business community, create and retain jobs, and diversify the economy.
ABOUT
Los Alamos MainStreet and Creative District is the only County-wide state-accredited New Mexico MainStreet program, serving businesses and the community in both Los Alamos and neighboring White Rock. Our goal is to create a thriving economy by being a partner and advocate for local businesses in our district; driving promotions, programming and events that bring more locals and visitors to our downtown; and partnering with the Bradbury Science Museum, Los Alamos Creative District, Los Alamos Historical Society, Pajarito Environmental Education Center and other organizations to simultaneously preserve our historic and scientific heritage, and revitalize and diversify our local economy. We host four annual events, in partnership with Los Alamos County and sponsors: Los Alamos ScienceFest (June), Los Alamos Day of Arts and Culture (October), Los Alamos Halloweekend & Trick-or-Treat on MainStreet (October), and Los Alamos WinterFest (December). We want our respective downtowns to be a great place to live, work and play!
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MainStreet Maps
Maps and Directory: Los Alamos and White Rock MainStreet Districts
Los Alamos and White Rock MainStreet Directory
Businesses
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2016 Great American Main Street Awards Winner
Los Alamos MainStreet and Creative District was selected as a winner of the 2016 Great American Main Street Awards, chosen by the National Main Street Center, a subsidiary of the National Trust for Historic Preservation. Los Alamos MainStreet was picked as “One to Watch,” for being a neighborhood making progress toward revitalizing its downtown district.
A statement issued by Patrice Frey, president and CEO of the National Main Street Center, reads, “The 2016 GAMSA winners have succeeded in making their towns an exciting place to live, work, play and visit through implementing our historic preservation-based methodology for downtown revitalization. “In each locality, the local Main Street organization has collaborated with residents, business owners and other local partners to revitalize their district by promoting the assets that makes that community special.”
The awards were presented May 23 at the center’s 2016 Main Street Now Conference in Milwaukee. A national jury composed of former award winners, community development professionals and government representatives involved in historic preservation and community revitalization chose winners. Criteria include “strength of the Main Street in creating an exciting place to live, work, play and visit, commitment to historic preservation, implementation of model partnerships and demonstrated success of the center’s approach to revitalizing downtown corridors.
Los Alamos has the only Creative District in the state of New Mexico. The development of the Creative District serves as a catalyst for supporting and developing service, restaurant, retail, and hospitality businesses within the proposed district. Its focus is to improve the community’s capacity for economic benefit from visitation/tourism. Staple events include the Tuesdays at the Square Summer Entertainment Series, as well as regular creative offerings such as cabaret shows and special events like the shadow-cast production of "Rocky Horror Picture Show."
MainStreet Futures Charter/Purpose
MainStreet Futures Committee is a forum for the coordination of downtown business interests, downtown property owners, and local government. Meetings are on the second Monday of each month.
The purpose of this group is to identify and promote new and varied uses for underutilized commercial buildings; identify new market opportunities for the downtown; identify and promote initiatives that enhance the prospects of success for new and existing businesses as well as prospects for development/redevelopment consistent with the approved downtown plan; identify and promote opportunities to physically improve public areas, buildings, and businesses downtown; provide input and advice to promotional activities of the MainStreet program; and, be a sounding board for downtown priorities and advocacy.
MainStreet Futures Committee
George Marsden (Chair), Jacquelyn Connolly (Executive Director, Los Alamos MainStreet and Creative District), Alison Watkins, Lauren McDaniel, Janice Krish, Stephanie Nakhleh, Janet Lovato, Jill Lang, David Reagor, Suzie Havemann, Ryn Herrmann, Ellyn Felton, Eric Martinez, Laura Crucet, Juan Rael, Patrick Duran, Patrick Moore, Richard Lavallee, Melissa Paternoster, and Elizabeth Martineau.
Jacquelyn Connolly
Executive Director, Los Alamos MainStreet and Creative District
Hailing from Denver, Connolly previously worked as a curator for the Denver International Airport Art Program and the Emmanuel Gallery at the University of Colorado at Denver. Prior to that, she worked as a public art administrator for Creative Colorado (Colorado’s State Arts Agency) and the City of Denver. Through her business as an independent arts and project management consultant, Jacquelyn’s experience as an arts administrator brought together artists, the community, businesses, and local government. Organizing events, exhibitions, and public art projects are her specialty.
After relocating to Los Alamos in 2018 with her family, Connolly joined several boards and organizations to learn more about the community and get involved locally. A graduate of the 2023 Los Alamos Leadership Class, she is currently the President of the New Mexico Coalition MainStreet Communities Board and is co-chair of its Legislative Committee. She is also on the Los Alamos County Transportation Board.
Rosalia Olivas
Cultural Development Program Manager, MainStreet & Creative District
Rosalia Olivas is a dedicated arts and community engagement professional as well as a long-time resident and local artist of Los Alamos. With a strong background in the arts, program development, public service, and creative facilitation, she brings a deep commitment to fostering vibrant, inclusive cultural experiences that reflect and strengthen her community.
Prior to joining Los Alamos MainStreet, Rosalia worked as an Art Therapist Intern with Los Alamos Family Council, where she emphasized a person-centered approach, adaptability, and cultural responsiveness. Previously, as a Library Associate in Youth Services with the Los Alamos County Library System, she independently and collaboratively designed and led public programs for all ages. Rosalia’s strengths in program design, community outreach, and creative problem-solving—combined with her extensive experience working with diverse populations—position her well to serve as Program Manager for Cultural Development with Los Alamos MainStreet, where she is passionate about cultivating dynamic cultural initiatives that celebrate local identity, support artists, and bring people together in meaningful ways.
Perseph Mitchell
Business Development Program Manager, MainStreet & Creative District
Perseph Mitchell joined the Los Alamos MainStreet and Creative District team in March 2026. In his capacity as Business Development Manager, he manages the MainStreet MarketPlace, a multifaceted space featuring coworking, private offices, and a business incubator designed to accelerate local entrepreneurs from concept to storefront. A Los Alamos native, Mitchell brings a deep personal connection to the area and a career-long dedication to giving back. His professional background is rooted in community-facing roles that focused on teamwork, leadership, and creating meaningful connections.
Before returning to Los Alamos, Mitchell taught at Colorado Timberline Academy in Durango, where he developed school programs and organized events to unify the small community. His prior experience in Los Alamos includes serving as an instructor’s assistant and assistant theater coach at Los Alamos High School, and working with the Los Alamos Teen Center. These roles provided him with valuable insight into the local landscape and reinforced his passion for programs that drive connection and long-term community growth. With a professional and people-first approach, Mitchell is committed to managing the shared spaces and programs that help Los Alamos businesses scale and thrive.
Stay Connected
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Phone Number
(505) 661-4844
Los Alamos Mainstreet
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