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White Rock Metropolitan Redevelopment Area (MRA)

Overview & Background

The designation of a Metropolitan Redevelopment Area (MRA) zone allows for the contribution of public resources to private redevelopment projects, thereby helping catalyze reinvestment in the area [See Benefits one-pagers in the Resources section]. The designation of a MRA is the first step to the development of a corresponding MRA Plan that outlines potential redevelopment projects and activities based on comprehensive community engagement and economic analysis.

Los Alamos MainStreet previously requested New Mexico MainStreet consultants’ assistance to assess the potential in White Rock [see White Rock Designation Report in the Resources section], which was complimentary as a result of Los Alamos MainStreet’s good standing with the state and national accreditation status. 

White Rock officially became part of a County-wide Los Alamos MainStreet program in late 2018. Since that time, Los Alamos MainStreet has taken steps to speak with business and property owners about the benefits of designating the MainStreet district in White Rock as a MRA zone, in conjunction with simultaneous efforts by the County to initiate a Downtown Master Plan & Development Code Update for both White Rock and Los Alamos. These Downtown Master Plans and Development Code Updates were led by a consultant hired by the County, Dekker/Perich/Sabatini (DPS). In Oct. 2022, the final White Rock MRA was approved. 

MRA Timeline

Learn more updates and view meeting recordings at the County's White Rock MRA webpage: 

​Tuesday, Oct. 18, 2022

A public hearing on the draft White Rock MRA Plan, and adoption by Council. 

A copy of the Resolution adopting the White Rock MRA Plan can be found here.

More information is available on the County's website:

​Tuesday, Sept. 20, 2022

The Tuesday, Sept. 20 Council meeting will be the third opportunity for the community to view the draft Plan and provide input during the public comment section of the meeting. The meeting will be held at 6 p.m. in Council Chambers, 1000 Central Ave. Staff will present to councilors the draft Plan, with public comments from the open house.

Wednesday, Aug. 17, 2022

The second meeting, specifically scheduled to solicit community feedback, will be an in-person open house at 5:30 p.m. Wednesday, Aug. 17 at the White Rock Library Multi-Purpose Room, 10 Sherwood Blvd. Locals can drop in between 5:30 p.m. and 7:30 p.m. to view the proposed redevelopment plans, ask questions of staff and the consultant and provide input.


Wednesday, July 20, 2022

The first meeting will be held at 12:30 p.m. Wednesday, July 20. CDD staff and consultant Site Southwest will present the draft Plan to the MRA steering committee. While the public may join the meeting via Zoom at, there will not be an opportunity for public comment.


January 2022

County issued an RFP for a contractor to manage the White Rock MRA Plan.


June 8, 2021

County Council Regular Session - A Resolution defining the boundaries and designating the MRA was passed by County Council on June 8, 2021. 

May 18, 2021 

Council Work Session discussion about White Rock MRA.

Spring & Early Summer 2020

Continued discussions with businesses and property owners about the possible White Rock MRA.

August 18, 2020

Los Alamos MainStreet and Los Alamos County Council discussed the potential designation of the White Rock Commercial Center as a Metropolitan Redevelopment Area (MRA) a Virtual Work Session open for public comment. The recording may be found at


Initial conversations with businesses and property owners about the possible White Rock MRA.

White Rock Designation Report completed with through technical assistance provided by New Mexico MainStreet.

Late 2018 

The state designates White Rock as part of the Los Alamos MainStreet program.


Contact Los Alamos MainStreet at or 505-661-4844.

Contact Sobia Sayeda, Los Alamos County Senior Planner, at


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