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White Rock Metropolitan Redevelopment Area (MRA)

Overview & Background

The designation of a Metropolitan Redevelopment Area (MRA) zone allows for the contribution of public resources to private redevelopment projects, thereby helping catalyze reinvestment in the area [See Benefits one-pagers in the Resources section]. The designation of a MRA is the first step to the development of a corresponding MRA Plan that outlines potential redevelopment projects and activities based on comprehensive community engagement and economic analysis.

Los Alamos MainStreet previously requested New Mexico MainStreet consultants’ assistance to assess the potential in White Rock [see White Rock Designation Report in the Resources section], which was complimentary as a result of Los Alamos MainStreet’s good standing with the state and national accreditation status. 

White Rock officially became part of a County-wide Los Alamos MainStreet program in late 2018. Since that time, Los Alamos MainStreet has taken steps to speak with business and property owners about the benefits of designating the MainStreet district in White Rock as a MRA zone, in conjunction with simultaneous efforts by the County to initiate a Downtown Master Plan & Development Code Update for both White Rock and Los Alamos. These Downtown Master Plans and Development Code Updates were led by a consultant hired by the County, Dekker/Perich/Sabatini (DPS). In Oct. 2022, the final White Rock MRA was approved. 


Contact Los Alamos MainStreet at or 505-661-4844.

Contact Sobia Sayeda, Los Alamos County Senior Planner, at


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